FUNctional Dog Supplements!
Delicious Daily Chews, Packed With Purpose!
We create naturally nutritious dog supplements that support your pup’s health from the inside out. Expertly formulated to target common concerns and promote a healthier, happier life — one chew at a time.
Happy Dogs. Happy Humans. Happy Heroes! 🐾
What Makes Us Different?
At Happy Heroes, we believe good health should be part of your dog’s daily routine — not a struggle. That’s why we created soft, tasty chews that dogs actually look forward to, with real, natural ingredients you can trust.
We’re pet parents too, and we know the joy (and chaos!) that comes with a four-legged best friend. So, we made a promise: no mystery ingredients, no messy powders, and definitely no pill-wrestling. Just simple, science-backed supplements that support your dog’s wellness from the inside out.
We might be a small family-run brand, but we’re big on heart. And everything we do is for the love of dogs — because they deserve nothing less than a healthy, happy life.
Why Our Soft Chew Supplements Are Special
At Happy Heroes, we believe our dogs deserve the very best. That’s why every chew is packed with purpose, powered by premium ingredients. Backed by leading vets, scientists, and pet nutrition experts, our formulas are carefully crafted to truly support your dog’s health and happiness.
What's Inside?
Our daily chews feature clinically backed ingredients, including wholesome fruits and veggies, nutritious fish and poultry, powerful herbs and grains, and premium branded actives – all chosen to support your dog’s health from nose to tail.
Ways to Keep Tails Wagging!
There are 6 Happy Heroes supplements for your dog to enjoy — supporting immunity, joints, behaviour, vision, digestion and daily wellness. And we’re already working on more tail-wagging formulas to keep your pup happy and healthy every day.
Trusted By Thousands Of Pet Parents!
We’re proud to have supported the health and happiness of over 150,000+ dogs across the UK — and counting! From shiny coats to glowing reviews, our growing community of Happy Heroes is proof that daily wellness can be simple, natural, and effective.
Our Tale
Happy Heroes began in the heart of the East Midlands with one simple mission: to make pet wellness easy, effective, and enjoyable. As passionate pet parents, we were tired of hard-to-give pills and confusing labels. So, we created soft, tasty supplement chews made with natural ingredients and backed by science — designed to support dogs from puppyhood to their golden years.
What started as a small, family-run idea has now helped over 150,000+ dogs across the UK live healthier, happier lives. And we’re just getting started.
Because every dog deserves to be a Happy Hero!
100% Satisfaction Guarantee
We get it — your pup’s the real decision-maker here. If our chews don’t meet your expectations or your dog turns up their nose, no worries! We’ll give you a full refund, no questions asked. Because your satisfaction (and their tail wags) means everything to us.
