FUNctional Dog Supplements!

Delicious Daily Chews, Packed With Purpose!

Happy Dogs. Happy Humans. Happy Heroes! 🐾

What Makes Us Different?

Why Our Soft Chew Supplements Are Special

At Happy Heroes, we believe our dogs deserve the very best. That’s why every chew is packed with purpose, powered by premium ingredients. Backed by leading vets, scientists, and pet nutrition experts, our formulas are carefully crafted to truly support your dog’s health and happiness.

What's Inside?

Our daily chews feature clinically backed ingredients, including wholesome fruits and veggies, nutritious fish and poultry, powerful herbs and grains, and premium branded actives – all chosen to support your dog’s health from nose to tail.

Ways to Keep Tails Wagging!

There are 6 Happy Heroes supplements for your dog to enjoy — supporting immunity, joints, behaviour, vision, digestion and daily wellness. And we’re already working on more tail-wagging formulas to keep your pup happy and healthy every day.

Trusted By Thousands Of Pet Parents!

We’re proud to have supported the health and happiness of over 150,000+ dogs across the UK — and counting! From shiny coats to glowing reviews, our growing community of Happy Heroes is proof that daily wellness can be simple, natural, and effective.

Our Tale

100% Satisfaction Guarantee

What Our Pet Parents Are Barking About

★★★★★

I can’t recommend Happy Heroes Clever Calming treats enough! My pup, Louis, has a bit of a nervous streak, especially during stressful moments like fireworks or when meeting new friends. These treats work wonders—it's like flipping a switch from restless to relaxed in no time. Not only are they effective, but Louis also LOVES the taste, which makes giving them to him a breeze.

Lisa
Bristol, UK
★★★★★

Incredible Immunity has been a game changer for my dog's health. The benefits have been truly remarkable. Not only has it provided itch support, but I've noticed a significant improvement in my dog's overall well-being. His immune system seems stronger, and his gut health has never been better thanks to the premium ingredients. These supplements are a lifesaver for all pet owner looking to support their pet’s immune system health. Highly recommended!

David
Nottingham, UK
★★★★★

I’ve been using Happy Heroes Vivid Vision Dog Treats for a few weeks now, and I’m amazed at the results! My 6-year-old Cocker Spaniel has shown noticeable improvement in his eye clarity. The antioxidant-rich formula, including ingredients like DHA and Bilberry Extract, seems to be working wonders. He no longer has tear stains, and not only is he getting the visual support he needs, but he absolutely loves the taste! These treats are easy to digest and full of natural goodness. Highly recommend to anyone looking to improve their dog’s eye health!

Anna
Manchester, UK